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The author shows in this new book how in the age of the consumer-entrepreneur professional life and private life tend to merge ; thus on one hand, the consumer tends to manage his family life as he would a company - paying attention to efficiency, cost effectiveness, optimization. On the other hand, he uses more and more products that have a professional and personal use - portable phones, computers - and buys more half finished, do-it-yourself products that he completes. This book profiles a society of individual entrepreneurs that is emerging from the previous salary society of the nineteenth and twentieth centuries. Robert Rochefort is the director of the Research Center for the Study and Observances of Living Conditions.
Few phenomena have changed our urban centres as much as the birth of large-scale distribution: our towns ans cities have been transformed, as have our methods of purchasing, and even our places of social interaction have moved. This is perhaps only the beginning. In this book, Philippe Moati reviews the development of large-scale distribution during the three decades of prosperity that followed World War II and the economic crisis that succeeded them. He analyses the problems encountered by large-scale distribution today and examines the development strategies that are currently being put into practice and the revolutions which are perhaps to come. Philippe Moati teaches economics at the University of Paris-VII and is a director of research at CREDOC.
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