Results for the keyword marketing
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Philippe Moati
The Future of Large-Scale Distribution
Few phenomena have changed our urban centres as much as the birth of large-scale distribution: our towns ans cities have been transformed, as have our methods of purchasing, and even our places of social interaction have moved. This is perhaps only the beginning. In this book, Philippe Moati reviews the development of large-scale distribution during the three decades of prosperity that followed World War II and the economic crisis that succeeded them. He analyses the problems encountered by large-scale distribution today and examines the development strategies that are currently being put into practice and the revolutions which are perhaps to come. Philippe Moati teaches economics at the University of Paris-VII and is a director of research at CREDOC.
Philippe Moati
The New Marketing Revolution
Supermarkets are changing their selling tactics to focus increasingly on the customer — and in the process our daily habits are being transformed
Philippe Moati
The Sick Hyperconsumer Society
Hyperconsumption undermines social cohesion and “living together”
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