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Jean-Paul Betbèze
The Ten Commandments of Finance
Contemporary finance is driven by a quest for a high rate of profitability. According to Jean-Paul Betbèze, this quest is ruled by ten commandments, ranging from "Thou shalt always seek a 15% return on Equity" to "Thou shalt not allow the whole system to explode". He examines how this has upset the old form of capitalism, and in his lively, clear style, the author recounts the unprecedented changes that are now taking place and that will determine our future. Jean-Paul Betbèze teaches at the University of Paris Panthéon-Assas.
