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Howard Gardner
Multiple Intelligences
What is intelligence ? A precise, measurable and well-defined faculty ? No, says Howard Gardner, there a many different kinds of intelligence constituting the unique cognitive profile of each individual. This book opens new horizons for those who believe that intelligence is a phenomenon far too complex to be measured by simple I.Q. texts and explores new ways of comprehending human nature. Howard Gardner is a professor at Harvard University in the United States.
Philippe Moati
The New Marketing Revolution
Supermarkets are changing their selling tactics to focus increasingly on the customer — and in the process our daily habits are being transformed
Maurice Bloch
The Anthropology and the Cognitive Challenge
An introduction to cognitive anthropology by one of the world’s most distinguished anthropologists