Catalog All books
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
James Gleick
Genius: Richard Feynman and Modern Physics
Richard Feynman, Nobel Prize winner for his work on the description and calculation of interactions between particles, was a genius of our time. Quantum physics theoretician, enfant terrible of the Manhattan project and ascerbic critic of the investigative committee of the American space shuttle, Feynman left a profound impression on modern physics. James Gleick, a former journalist at The New York Times and author of the best-selling Chaos Theory, tells how Feynman's ideas were formed and how he reinvented particle physics. Through this portrait, Gleick explores the nature of genius itself and provides insight about the fascination that it engenders.
Michel Pinault
Frédéric Joliot-Curie
This is the first biography of Frédéric Joliot-Curie, the founder of French nuclear research and winner of the Nobel Prize for Chemistry in 1935. For many, he represents the political commitment of French intellectuals in the struggle against Fascism in the twentieth century. His life illustrates the transition from traditional science, limited to the world of academia, to Big Science, with major national and international repercussions. Michel Pinault holds an agrégation and a doctorate in history from the University of Paris I.
Patrice Huerre, Martine Pagan-Reymond, Jean-Michel Reymond
Adolescence doesn't exist (New Edition)
Adolescence is a recent conception in the history of man, a method of signifying, via puberty, the passage from childhood to adulthood which has always existed. In the past, this passage was celebrated and defined through the practice of rituals. Today the transition is no longer marked within such a strict timescale. Even more serious is the tendency for adults to refuse young people entry into their grown up world, either as a result of their own fear of aging, or of their desire to protect the young person from all possible risk. Patrice Huerre is a hospital psychiatrist, psychoanalyst and director of the Georges Heuyer University Medical Clinic in Paris. Martine Pagan-Reymond is a certified professor in Modern Literature. Jean-Michel Reymond, formerly Chief of Staff of Child and Adolescent Psycology is now Director of the Medical-Pedagogic Center of Saint-Lô.
Walter J. Gehring
Master Control Genes in Development and Evolution: The Homeobox
What can be more amazing than an embryos development? How do the cells know that the eyes go on the face and not on a leg or some other part of the body? And why does this information sometimes go awry giving rise to a deformed creature? Walter J. Gehring, a renowned specialist in the genetics of embryonic development, traces recent developments in the field. Walter J. Gehring teaches cellular biology at the University of Basle, Switzerland.
