Catalog All books
Mario Bettati
The Drug Trade Why Drug Trafficking Must be Internationally Controlled
An up-to-date review of international drug rings and of the legal and administrative measures to combat them
Yves Michaud
Equality and Inequalities Volume 10
This volume continues and prolongs the earlier, highly successful series "LUniversité de tous les savoirs" (365 lectures, published in six volumes by Editions Odile Jacob). Renowned specialists in their fields examine the inequalities that exist between countries as well as among individuals: unequal access to education, the technological gap, unequal treatment before the law, economic inequalities, and disparities concerning health and hygiene.
Denis Stora
Guide to the Main Medications and Their Generic Equivalents
Since October 2003, France's health-care system has required users to purchase generic medications, when these exist, if they wish their medical prescriptions to be covered. Physicians have agreed that 75% of all prescriptions will be for generic medications, and pharmacists are committed to making the necessary substitutions. Physicians, pharmacists and users will thus be utilising an increased volume of generic medications. Presented here in alphabetical order are the 150 molecules contained in approximately 1600 medications that are on the market today. More than a list of generic equivalents, this is an intelligent guide to medications. Each molecule listed is described with its pharmacological activity, therapeutic indications and contra-indications, dosages and major recommendations. This is a highly useful pedagogical guide, since brand names will gradually disappear in favour of their chemical names (paracetamol instead of Doliprane, fluoxetine instead of Prozac). Denis Stora, the holder of a doctorate in pharmaceutical studies, has been a licensed pharmacist for twelve years. He is a teacher and the author of numerous practical books for nurses and pharmacists.
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
James Gleick
Genius: Richard Feynman and Modern Physics
Richard Feynman, Nobel Prize winner for his work on the description and calculation of interactions between particles, was a genius of our time. Quantum physics theoretician, enfant terrible of the Manhattan project and ascerbic critic of the investigative committee of the American space shuttle, Feynman left a profound impression on modern physics. James Gleick, a former journalist at The New York Times and author of the best-selling Chaos Theory, tells how Feynman's ideas were formed and how he reinvented particle physics. Through this portrait, Gleick explores the nature of genius itself and provides insight about the fascination that it engenders.