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Guillaume Franck
Towards the Conquest of the American Market
After two centuries of setbacks, could France be ready to face the " American challenge " ? How can we explain that in less than ten years, fifteen large French companies will have installed themselves permanently in America ? And why have they so often chosen external growth in deciding to buy an American company and move to America ? Towards the Conquest of the American Market is a collection of case studies, valuable recommendations and anecdotes to help tomorrow's entrepreneurs succeed in their American adventure. Guillaume Franck is a consultant and professor at the School for Advanced Commercial Studies, France
John Emsley
The Guide to Chemical Products for the Individual
Are artificial sweeteners dangerous for the body ? Can plastic packaging cause cancers by contaminating our food ? Could serious stomach complaints be caused by the nitrate contained in chemical fertilizer ? We have all heard the worrying stories about the danger posed by the numerous chemicals needed by industries to make the products which we use everyday. Does this mean there is good and bad chemistry ? The reader will find in this guide a great deal of surprising, and for the most part, reassuring information on the reality of the situation. John Emsley is a scientist at Imperial College, London. In addition to his regular radio slots, he writes for The Independent newspaper, and regularly contributes to New Scientist magazine.
Laurent Murawiec
The Spirit of Nations Cultures and Geopolitics
What drives the many nations that crowd onto the stage of world politics? The study of geopolitics seeks to find the force that moves them, by examining their geographical position and national interests, but it does not exhaust the subject of motives. How, for example, is their position perceived and understood? How are national interests regarded? The present investigation rests on a number of postulates, without which it would be impossible to proceed: the spirit of a nation must be real, characteristic and recognisable; it must matter; and the nations themselves must continue to matter." Laurent Murawiec
