The true wine lover is a rare breed. He doesnt pontificate, instead he asks questions and reflects. When faced with a pompous connoisseur he shuts his eyes so he can sip and taste undisturbed. Which of the two categories do you belong to, reader? Are you a true lover of Bordeaux or a connoisseur of burgundy? What is it that you like about wine? Is it the knowledge that surrounds it or the pleasure it affords? Is it the prestige of a label or the authenticity of its origin? What do all these categories really stand for? The mythology of wine is examined and deciphered in loving detail. Claude Fischler is a sociologist and researcher at Frances Centre National de la Recherche Scientifique.