Massimo Piattelli Palmarini
In love as in politics, in history as in everyday life knowing how to persuade people is a valuable skill. How can one person convince another to renounce his or her opinion, freely and willingly, without appealing to authority, pity or trust? What essential rules must one follow, and what psychological motives must one play on in order to produce this effect ? Using the most recent discoveries in psychology and reasoning as a starting point Massimo Piattelli Palmarini show us how to anticipate the motivation and mental paths of others and so to be even more persuasive. Massimo Piattelli Palmarini is the head of the Department of Cognitive Sciences at the Instituto San Raffaele, in Milan.
How can we reason more effectively ? Everyday, we solve countless problems and take decisions by trusting our intuition, our common sense. Often, it is not only our passions, our emotions that lead us astray, it is the mind itself which tricks us, without us even being aware of it. How can we avoid these traps ? By driving out into the open, with the help of Massimo Piattelli Palmarini, the natural illusions and unconscious mechanisms which occupy our minds, and by working to help our judgement in the same way as psychoanalysis works to improve our emotional lives.