Catalog All books
Commission Canberra
Eliminating Nuclear Arms
"Legally, politically and strategically nuclear arms have been reduced to a tiny number of marginal hypotheses and will soon be mere anachronisms. They have lost their justification, their reason for being. But they continue to represent a danger for humanity : they could be used by accident or by mistake due to the mistaken interpretation of another country's attitude. We must therefore do everything in opur power to eliminate them once and for all." Michel Rocard
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
André Green
The Chain of Eros
Sexuality is no longer what it was when Freud elaborated his theory of its psychic functioning. His successors have either given it less importance or a completely different status. André Green has undertaken in this book a real re-founding. Sexuality, seen from a psychoanalistic point of view, is what he calls "an erotic chain", organized according to different steps (impulse, desire, fantasies, erotic language, etc.). For him, the importance it is not so much to consider each of these steps separately but to specify at which link of the chain the analyst himself stands. André Green, is a psychoanalyst and a psychiatrist.