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Michel Godet, Jean-Claude Bouly
Good News Territories
The eleven local initiatives described here are eleven uniquely inspiring models for anyone wishing to start a business in France
Alain Berthoz
The Decision
In this work, Alain Berthoz examines the psychology of decision-making, based on his conception of the human brain not as a calculator or compiler but as a simulator of action. Instead of considering the process of decision-making as a rational one, based on logical tools, he regards it as the fundamental property of the nervous system, its goal being to prepare, command and control actions and shows that to decide is to predict. Alain Berthoz teaches physiology of action and perception at the Collège de France.
Jean-Marie Bourre
Food for Thought And Pleasure
"Why do we eat? For our intelligence capacity, aswell as the harmonious functioning of the body. Yes, for the brain you must eat eggs, charcuterie, red meat, as oily fish as possible, accompanied by fruit and vegetables, and complemented by wine and beer. Yes, you must derive pleasure from eating. And no, you don't need to become a herbivore, which would only serve to hinder the development and operation of your brain!" Jean-Marie Bourre
