Catalog All books
T. Berry Brazelton
Going to the Doctor
Written by one of the greatest American pediatriciens this book clearly explains to children the key moments of their medical visit. Through the choice of clear and interesting photographs, it awakens the natural curiosity of children, which is also raised by the often quite comical illustrations drawn by the author's nine year-old grandson. With this book, the former occasions of children's torments and parents' agony are transformed into a time of discovery and shared complicity. T. Berry Brazelton is an emerite professor at Harvard Medical School and has been a pediatricien for over forty years.
Commission Canberra
Eliminating Nuclear Arms
"Legally, politically and strategically nuclear arms have been reduced to a tiny number of marginal hypotheses and will soon be mere anachronisms. They have lost their justification, their reason for being. But they continue to represent a danger for humanity : they could be used by accident or by mistake due to the mistaken interpretation of another country's attitude. We must therefore do everything in opur power to eliminate them once and for all." Michel Rocard
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
