Human Sciences All books
Bruno Tertrais
Demographic Shock Migrations and the Future of Europe
Humanity is setting foot on a demographic terra incognita, with major economic, social, cultural, and political consequences.
Emmanuel Terray
The Trial of the Revolution
In the first part, the author begins by letting the prosecution talk about the French Revolution. In the second part, Emmanuel Terray asks: where are we today, after two other revolutions, in Russia and in China?
Michèle Temam
Memorizing without Memorization
A practical guide intended for students, combining a method, its direct application, and a scientific explanation for that method.
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Pierre-Henri Tavoillot
Better and better and worse and worse Understanding our world better, and using it with optimism
An antidote to the pessimistic discourse on decline, it shows that the only lucid and worthwhile attitude is to accept the limits of progress without renouncing confidence in the future. A book which reconnects with the idea of progress without falling either into naïvete or into demagogy.