Economics and Finance All books

Irène Grenet
The New World of Advertising
A book for the general public on a universal theme, by an informative and precise specialist.

Alain Dupas, Jean-Christophe Messina, Cyril de Sousa Cardoso
Innovating Like Elon Musk, Jeff Bezos, and Steve Jobs
Large companies are no longer what they once were: rockets, electric cars, technological breakthroughs, dematerialized commerce and services are all on the rise.

Hippolyte D'Albis, Françoise Benhamou
Economists respond to populists
In the arena where populists are rampant, the economic question is at the heart of the denunciation of the elites and 'their' policy...

Christian Saint-Étienne
France : emergency A strategy for tomorrow
The Real Solution to Exit the Economic Crisis

Raymond Boudon
Why intellectual peoples don't like liberalism
Given the intellectual force of liberalism, its political appeal, its economic effectiveness and its historical significance, why is it so unpopular among French intellectuals? Why does it elicit so little serious discussion? And why is it the object of so much confusion, so many clichés and misunderstandings? Is it simply out of resentment, because intellectuals feel that the market does not afford them the material and symbolic rewards that they believe they deserve? Is it just because they prefer to play a critical role in a society where capitalism is triumphant? Perhaps, but these reasons do not explain everything and they certainly dont explain the systematic rejection of liberal thought in France. A sociologist of knowledge rather than of social determinism, and a specialist in belief systems, Raymond Boudon ruthlessly analyses the cognitive mechanisms that make liberalism so hateful in the eyes of French intellectuals. The result is a keen, detailed review of the clichés that have encumbered discussions for more than thirty years. Raymond Boudon, a professor at the University of Paris-IV, is a member of the Académie des Sciences Morales et Politiques. He us the author of numerous works, most notably LInégalité des chances, La logique du social, LIdéologie ou lorigine des idées reçues, LArt de se persuader, Le Sens des valeurs and Déclin de la morale? Déclin des valeurs. He is the co-author, with R. Leroux, of Y a-t-il encore une sociologie?

Observatoire des cadres
What Use Is Management? Questioning management tactics
What is management’s future role in a rapidly changing business world?

