Economics and Finance All books
Philippe Jurgensen
The Euro For All
How much is one Euro worth? How should an invoice for 327.53 French francs be converted? How should amounts be rounded off and new prices established? When will taxes and the rent have to be paid in the new European currency?How can managers prepare their companies so that the transition will be made smoothly? What is the best way of protecting one's savings? How will the changeover to the new monetary system affect employment and economic growth? This book will provide readers with the necessary information to enable them to calmly face the upheavals of monetary union. Philippe Jurgensen is a senior official of the French Treasury
Samuel P. Huntington
The Clash of Civilisations
This is the book to read to understand the contemporary world and the real threats that are arising.
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.