Economics and Finance All books
Sophie Boisseau du Rocher, Emmanuel Dubois de Prisque
China Is/and the World A Look at Sino-globalization
By stressing the gap between today’s international system and what it would be in the event of Chinese hegemony, we will understand better what is at play, and what is lost, with the “de-Westernization” of the world.
Patrick Artus, Marie-Paule Virard
Capitalism’s Last Chance For a new balance between consumers, workers, and shareholders
A stimulating text, powerful ideas, a limited number of figures, diagrams reserved for more technical elements: here one finds all the ingredients for a formula that has already marked the success of the Artus-Virard duo!
Ivar Ekeland
The Boiling Frog Syndrome
Climate change viewed by an economist. Will Homo economicus survive climate change? A step towards new way of thinking about the economy.
Bill Clinton
Back to Work Why We Need Smart Government for a Strong Economy
“There is simply no evidence that we can succeed in the twenty-first century with an antigovernment strategy,” based on “a philosophy grounded in ‘you’re on your own’ rather than ‘we’re all in this together.’ ” Bill Clinton
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.