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Guillaume Franck
Towards the Conquest of the American Market
After two centuries of setbacks, could France be ready to face the " American challenge " ? How can we explain that in less than ten years, fifteen large French companies will have installed themselves permanently in America ? And why have they so often chosen external growth in deciding to buy an American company and move to America ? Towards the Conquest of the American Market is a collection of case studies, valuable recommendations and anecdotes to help tomorrow's entrepreneurs succeed in their American adventure. Guillaume Franck is a consultant and professor at the School for Advanced Commercial Studies, France
Robert Germinet
An Apprenticeship in the Uncertain
"When I got my degree from the Ecole des Mines, I didn't know how to do anything with my hands. But there was nothing surprising about that: I was an unalloyed product of French teaching methods. I realised that it would be useful to teach students not to be afraid to get their hands dirty: to educate future engineers by first of all inculcating in them an experimental approach to science. The idea was to send them out into the field, dressed in workers' overalls; to make them share in the concerns of the technicians, as well as in management's problems: in short, to make them ingenious engineers." Georges Charak Robert Germinet, who holds a doctorate in physics, is the director of the Ecoles des Mines, Nantes, and regional director for industry, research and the environment for the Pays de la Loire.
Jean-Denis Bredin, Thierry Lévy
Convince A Discussion of Eloquence
Two of France's most celebrated lawyers demonstrate the power of skillfuloration and how it can subordinate the actual facts. Anyone that is fascinated by speech, judicial history, and the art of debate, will truly enjoy gaining the knowledge, power and sense of conquest that this book imparts as they learn from the masters how to use eloquence advantageously. Entertaining, savage and brillant, this dialogue promises to help all with the art of elocution.
