Catalog All books
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Jean-Philippe Lachaux
The Attentive Brain Improving Concentration With the Neurosciences
Why study attention? Focused attention is rare and precious...
Jean-Philippe Lachaux
The Attentive Brain Improving Concentration With the Neurosciences
Why study attention? Focused attention is rare and precious. It cannot be scattered over a variety of subjects at once...
Blaise Pierrehumbert
Attachment in 26 Questions foreword to Boris Cyrulnik
A book for the general reader to learn everything about attachment and understand its repercussions in our daily lives or in those of our children.
