Emmanuel Terray

Letters to the Fugitive

Yves Ternon

Wars and Genocide in the 20th Century

Xavier Ternisien

State and Religions

Gérald Tenenbaum

Math and Words

A little primer to make mathematics more accessible. The link between math and culture is rarely explicit; here is a very attractive one.

Corine Teman

I Love My Mother’s Cooking, Minus the Kilos

Michèle Temam

Memorizing without Memorization

A practical guide intended for students, combining a method, its direct application, and a scientific explanation for that method.

Henri Teissier Du Cros

Louis Armand Modernity visionary

Richard S. Tedlow

Audacity and the Market The Invention of Marketing in the United States

What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.