Catalog All books
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Ann Premack, David Premack
The Baby, the Ape and Man
The issue of the differences and similarities between humans and their cousins the chimpanzees governs the definition of human identity. How can this difference be explained? By studying the learning process of chimpanzees and comparing it to that of children, Ann and David Premack were gradually able to discover a series of differences, none of which were radical but when put together showed a yawning gap between the two species. The results they obtained enabled them to reconstruct little by little the sum of the differences that make up human identity. Ann and David Premack are specialists in the study of primates.
Samantha Besson
Inventing Europe Collège de France Autumn Colloquium 2021
This book was published under the direction of Samantha Besson, current occupant of the International Institutional Law Chair at the Collège de France
Paul Rabinow
French DNA: Trouble in Purgatory
This book offers some surprising viewpoints: an anthropologist tells the story of the human genome sequencing project; a scholar of the humanities follows the crisis between a French laboratory, the Centre dÉtude du Polymorphisme Humain (CEPH), and a U.S. rival; an American intellectual describes the politics within the French scientific community. This exceptional survey of the most recent research trends and of the state of international competition in the field of genetic research gives us a notion of how our future health care is being prepared. Paul Rabinow teaches anthropology at the University of California at Berkeley.
