Catalog All books
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Walter J. Gehring
Master Control Genes in Development and Evolution: The Homeobox
What can be more amazing than an embryos development? How do the cells know that the eyes go on the face and not on a leg or some other part of the body? And why does this information sometimes go awry giving rise to a deformed creature? Walter J. Gehring, a renowned specialist in the genetics of embryonic development, traces recent developments in the field. Walter J. Gehring teaches cellular biology at the University of Basle, Switzerland.
Ann Premack, David Premack
The Baby, the Ape and Man
The issue of the differences and similarities between humans and their cousins the chimpanzees governs the definition of human identity. How can this difference be explained? By studying the learning process of chimpanzees and comparing it to that of children, Ann and David Premack were gradually able to discover a series of differences, none of which were radical but when put together showed a yawning gap between the two species. The results they obtained enabled them to reconstruct little by little the sum of the differences that make up human identity. Ann and David Premack are specialists in the study of primates.
Samantha Besson
Inventing Europe Collège de France Autumn Colloquium 2021
This book was published under the direction of Samantha Besson, current occupant of the International Institutional Law Chair at the Collège de France
