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Éric Giuily
A Question of Spin Winning Strategies, Losing Strategies
A leading expert reveals in six crucial points how to communicate convincingly

Rita Levi Montalcini
Your Future A Nobel Prize which speaks to young people
When a great scientist makes a point of getting through to young people and those around them.... When a Nobel prize brings within everyones reach all the key principles of biology.... When an exceptional woman passes down to new generations the values on which she has based her life.... Science with a conscience ! Rita Levi Montalcini recieved the Nobel Prize for Medicine. Born in Turin, but forced from Italy by the Fascism, she has for many years taught in the United States.

Charles Millon
Internal Peace
With regard to those who deny the fundamental and cardinal principals of law, which are the absolute respect of the dignity of the human person, the respect of each man whatever his race, class or religion and the eminent and equal dignity of each person; with regard to those who adopt a mindset of hatred, of cynicism and contempt, it is not only out of the question to collude with these people in any way, it is also necessary to fight against them and have the courage to exclude them. Charles Millon, a former Defence Minister and currently deputy mayor of Belley, gives us in this book an insight into his analysis of politics, his personal agenda, his strategy, and his proposals for the law, and for France, so that each one of us can make a judgement with full knowledge of the facts.

Jean-Claude Barreau
Of Good Government The Hidden Truths of History and the News
For the edification of the citizens that we are, the author examines philosophical problems that we had considered resolved since the 18th century, in light of current events. A powerful demonstration of the secret pillars of power, which underlines the necessity of the social contract. Jean-Claude Barreau is the Inspector General of National Education, and has held various positions in high-level administration.

Max Gallo
The Left is Dead. Long Live the Left!
Max Gallo, a man of conviction and a socialist to the core, assesses ten years of Socialist power in France: lost illusions, betrayed hopes, problems left unsolved . This critical picture of contemporary France forgoes personal attacks and concession in an attempt to revive the leftist spirit of progress and reform.

Alain Devaquet
The Amoeba and the Student University and Research: A State of Emergency
The student revolt of December 1986 translated the profound disarray of a university world faced with the mutations at work in modern-day France. In an analysis of the causes of the events that led to the repeal of his project of law on the universities. Alain Devaquet underlines the importance of the stakes represented by higher education and research on the future of a country and formulates an ensemble of propositions in light of their development. Alain Devaquet is a former minister of higher education and research, and a professor at the faculty of sciences of Paris.

Michel Baroin
The Power of Love
Defining who I am, what I believe in, and where I exercise my responsabilities, whether within my family, the city, or the companies I am in charge of; taking from this experience a message of hope for the future, a moral for the individual, a conception of society: this is the aim of this essay, written by M. Baroin, the former Grand Master of the Grand-Orient de France, who died in an aircrash in 1987.

Françoise Héritier
Thought in motion
Based on a series of interviews, this book traces the career of a brilliant anthropologist, whose thinking enlightens and moves us

François Dalle
The L'Oréal Adventure
It is difficult to imagine that in 1948 L'Oréal was a small company operating mainly in France and in a few neighbouring countries. Over a period of 35 years, L'Oréal's annual revenue rose from $ 30 million to $ 3 billion. This book shows that money and classical management techniques played a minor role in L'Oréal's growth. For François Dalle the company's success can be explained by the wide acceptance by the staff to what he calls the "spirit of L'Oréal" : this is what enabled L'Oréal to diversify its activities, spread all over Europe, Japan and America and successfully manage the hard times of the 1970s and '80s. François Dalle managed L'Oréal from 1948, at first with Eugène Schueller, then as CEO, a position he held from 1957-1985.

Raymond Aubrac
Where the memory lingers
Discreet by nature and secretive by necessity, Raymond Aubrac has been closely involved in more than half a century of history, in France and abroad. Within France, he is one of the great figures of the Resistance, and is one of the last survivors of the meeting at Caluire, on June 21st 1943, in the course of which Jean Moulin was arrested. A confidant of Ho Chi Minh, Raymond Aubrac also played a central role in the secret negotiations which accompanied the Vietnam war. In this book he gives a new, personal account of these events and others, including his meeting with de Gaulle, his role in the reconstruction of France, and his work at the heart of the UN.

Raymond Boudon
Why intellectual peoples don't like liberalism
Given the intellectual force of liberalism, its political appeal, its economic effectiveness and its historical significance, why is it so unpopular among French intellectuals? Why does it elicit so little serious discussion? And why is it the object of so much confusion, so many clichés and misunderstandings? Is it simply out of resentment, because intellectuals feel that the market does not afford them the material and symbolic rewards that they believe they deserve? Is it just because they prefer to play a critical role in a society where capitalism is triumphant? Perhaps, but these reasons do not explain everything and they certainly dont explain the systematic rejection of liberal thought in France. A sociologist of knowledge rather than of social determinism, and a specialist in belief systems, Raymond Boudon ruthlessly analyses the cognitive mechanisms that make liberalism so hateful in the eyes of French intellectuals. The result is a keen, detailed review of the clichés that have encumbered discussions for more than thirty years. Raymond Boudon, a professor at the University of Paris-IV, is a member of the Académie des Sciences Morales et Politiques. He us the author of numerous works, most notably LInégalité des chances, La logique du social, LIdéologie ou lorigine des idées reçues, LArt de se persuader, Le Sens des valeurs and Déclin de la morale? Déclin des valeurs. He is the co-author, with R. Leroux, of Y a-t-il encore une sociologie?

Claudine Monteil
Simone de Beauvoir Today
The author evokes her long friendship with Simone de Beauvoir and offers a detailed portrayal of women’s lives today.



