Catalog All books
Robert Rochefort
The Consumer-Entrepreneur
The author shows in this new book how in the age of the consumer-entrepreneur professional life and private life tend to merge ; thus on one hand, the consumer tends to manage his family life as he would a company - paying attention to efficiency, cost effectiveness, optimization. On the other hand, he uses more and more products that have a professional and personal use - portable phones, computers - and buys more half finished, do-it-yourself products that he completes. This book profiles a society of individual entrepreneurs that is emerging from the previous salary society of the nineteenth and twentieth centuries. Robert Rochefort is the director of the Research Center for the Study and Observances of Living Conditions.
Guillaume Franck
Towards the Conquest of the American Market
After two centuries of setbacks, could France be ready to face the " American challenge " ? How can we explain that in less than ten years, fifteen large French companies will have installed themselves permanently in America ? And why have they so often chosen external growth in deciding to buy an American company and move to America ? Towards the Conquest of the American Market is a collection of case studies, valuable recommendations and anecdotes to help tomorrow's entrepreneurs succeed in their American adventure. Guillaume Franck is a consultant and professor at the School for Advanced Commercial Studies, France
Patrice Bourdelais
The Age of the Elderly
Today's sixty-year old hardly resembles the old man of the past. Demographic history since the seventeenth century, reread with the fresh eye of P. Bourdelais, reveals to what extent notions of the elderly and aging have changed. His book is a crucial new contribution to current historical and social debates. P. Bourdelais is the Research Director of the CNRS.
Jean-Denis Bredin, Thierry Lévy
Convince A Discussion of Eloquence
Two of France's most celebrated lawyers demonstrate the power of skillfuloration and how it can subordinate the actual facts. Anyone that is fascinated by speech, judicial history, and the art of debate, will truly enjoy gaining the knowledge, power and sense of conquest that this book imparts as they learn from the masters how to use eloquence advantageously. Entertaining, savage and brillant, this dialogue promises to help all with the art of elocution.
