Human Sciences All books
Yves Michaud
New Therapeutics
Advances in medical science are constantly being made, but it is often difficult for patients to realise what these advances entail and to understand their applications. The twelve lectures collected in this new volume in the series L'Université de tous les savoirs aim to inform us about some of these recent advances by addressing the following questions: What is the procedure for putting new medication on the market? How is new medication tested? What are the policies for furthering pharmaceutical innovation? How are health care structures organised? What will the hospital of the future be like? What are biotechnologies? What has been the impact of the neurosciences on therapeutics? What advances have been made in genetic mapping? What benefits can patients hope to gain from it? Gathered here are contributions by a geneticist, a surgeon, a psychiatrist, an emergency doctor, a neurologist and a philosopher. They examine the state of medical research today and address a question that concerns us all: What will medical care be like in the future? Contributions by Yves Agid, Pierre Carli, Alain Carpentier, Patrick Couvreur, Claude Debru, Bernard Golse, Didier Houssin, Gérard Le Fur, Jacques Marescaux, Arnold Munnich, Luis Omnès and Olivier Saint-Jean. Other books in the series include Qu'est-ce que la vie?, Qu'est-ce que l'humain?, Qu'est-ce que la société?, Qu'est-ce que l'Univers?, Qu'est-ce que les technologies?, Qu'est-ce que la culture?, Qu'est-ce que la vie psychique?, Le Renouvellement de l'observation dans les sciences, La Chine aujourd'hui, Egalité et inégalités, Qu'est-ce que la diversité de la vie?, Qu'est-ce que la globalisation?, Paris and La Guerre d'Algérie 1954-1962.
Yves Michaud
Equality and Inequalities Volume 10
This volume continues and prolongs the earlier, highly successful series "LUniversité de tous les savoirs" (365 lectures, published in six volumes by Editions Odile Jacob). Renowned specialists in their fields examine the inequalities that exist between countries as well as among individuals: unequal access to education, the technological gap, unequal treatment before the law, economic inequalities, and disparities concerning health and hygiene.
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Ann Premack, David Premack
The Baby, the Ape and Man
The issue of the differences and similarities between humans and their cousins the chimpanzees governs the definition of human identity. How can this difference be explained? By studying the learning process of chimpanzees and comparing it to that of children, Ann and David Premack were gradually able to discover a series of differences, none of which were radical but when put together showed a yawning gap between the two species. The results they obtained enabled them to reconstruct little by little the sum of the differences that make up human identity. Ann and David Premack are specialists in the study of primates.
Jacques Gutwirth
The Rebirth of Hasidism, from1945 to the present
In 1945, there were 20,000 Hasidim in the world. Today, there are between 350,000 and 400,000, about half of whom live in Israel. This population explosion cannot be explained simply by demographic reasons. In France alone, it is estimated that there are 10,000 to 15,000 Lubavitch Hasidim, a small but particularly active community. Jacques Gutwirth paints a vivid picture of the major centres of Hasidism - Antwerp, New York, Jerusalem, Bne Brak and Paris. He describes the main aspects of Hasidism today, its spiritual and intellectual contributions, its recent history and the influence it has. Hasidism cannot be reduced simply to a religious conception, a way of expressing one's religion, or a particular lifestyle. Its rapid development is linked to current politics and global economics, to which in turn it also contributes. In this rigorous, balanced study of one of Judaism's most dynamic communities, the author provides solid information to further the discussion on the rise of religious fundamentalism. Jacques Gutwirth is an anthropologist and an honorary research fellow at the Centre National de la Recherche Scientifique (CNRS). A pioneer in the field of urban anthropology, he has taught at the University of Provence, in Aix, and at the University René Descartes, in Paris, as well as in Germany and the United States. He is the founder of the laboratory of anthropology at the CNRS. His first book, Vie Juive Traditionnelle, about a Hasidic community in Antwerp, is regarded as a classic. He is also the author of Les Judéo-Chrétiens Aujourd'hui and L'Eglise Electronique: La Saga des Télévangélistes