Human Sciences All books
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Ann Premack, David Premack
The Baby, the Ape and Man
The issue of the differences and similarities between humans and their cousins the chimpanzees governs the definition of human identity. How can this difference be explained? By studying the learning process of chimpanzees and comparing it to that of children, Ann and David Premack were gradually able to discover a series of differences, none of which were radical but when put together showed a yawning gap between the two species. The results they obtained enabled them to reconstruct little by little the sum of the differences that make up human identity. Ann and David Premack are specialists in the study of primates.
Barry Eichengreen
Exorbitant Privilege The Rise and Fall of the Dollar and the Future of the International Monetary System
As the dollar keeps falling, and in the run-up to the G20 summit, what are the options to reform the international monetary system? Barry Eichengreen urges the creation of a multipolar system
Peter Frumkin, Anne-Claire Pache, Arthur Gautier
Philanthropy as Strategy
Within a French context marked by the polemics created by the fire of Notre-Dame, this book, the first on the subject in France, has the potential to become the work of reference on the subject.
