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The Long Term as a Horizon How do companies take the future into account and anticipate what lies ahead?
Interviews with senior executives of major companies: Danone, Michelin, Saint-Gobain, SPIE, Veolia, Caisse des Dépôts, Malakoff Médéric etc. Long-term issues are essential to corporate strategy and management.
More than 2,500 foreign executives from 20 CAC 40 companies were interviewed for this broad survey of French management. The extent of this analysis is the key to the richness of the book. Concrete advice for executives and directors of human resources to improve their management style.
“Stimulating and rigorous, everyone — students, entrepreneurs and all those who just want to understand how our economy is evolving — should read this book.” Jean Tirole. The book masterfully articulates a strategic analysis of economic theory, making it far easier to grasp.
The tenth annual instalment in a series dedicated to research and innovation.