Economics and Finance All books
Philippe Moati
The New Marketing Revolution
Supermarkets are changing their selling tactics to focus increasingly on the customer — and in the process our daily habits are being transformed
Jacques Lesourne, Denis Randet
The Research and Innovation in France FutuRIS 2013
The latest on research and innovation in France, described in the 2013 edition of FutuRIS’s annual opus
Louis Crocq, Sophie Huberson, Benoît Vraie
Managing Crises
In the existence of any group, business or nation, a crisis is a serious, uncommon event that suddenly imposes an emergency situation and the management of the vital issues at stake.