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Robert Rochefort
The Consumer-Entrepreneur
The author shows in this new book how in the age of the consumer-entrepreneur professional life and private life tend to merge ; thus on one hand, the consumer tends to manage his family life as he would a company - paying attention to efficiency, cost effectiveness, optimization. On the other hand, he uses more and more products that have a professional and personal use - portable phones, computers - and buys more half finished, do-it-yourself products that he completes. This book profiles a society of individual entrepreneurs that is emerging from the previous salary society of the nineteenth and twentieth centuries. Robert Rochefort is the director of the Research Center for the Study and Observances of Living Conditions.
Guillaume Franck
Towards the Conquest of the American Market
After two centuries of setbacks, could France be ready to face the " American challenge " ? How can we explain that in less than ten years, fifteen large French companies will have installed themselves permanently in America ? And why have they so often chosen external growth in deciding to buy an American company and move to America ? Towards the Conquest of the American Market is a collection of case studies, valuable recommendations and anecdotes to help tomorrow's entrepreneurs succeed in their American adventure. Guillaume Franck is a consultant and professor at the School for Advanced Commercial Studies, France
