General Psychology All books
Massimo Piattelli Palmarini
The Art of Persuasion
In love as in politics, in history as in everyday life knowing how to persuade people is a valuable skill. How can one person convince another to renounce his or her opinion, freely and willingly, without appealing to authority, pity or trust? What essential rules must one follow, and what psychological motives must one play on in order to produce this effect ? Using the most recent discoveries in psychology and reasoning as a starting point Massimo Piattelli Palmarini show us how to anticipate the motivation and mental paths of others and so to be even more persuasive. Massimo Piattelli Palmarini is the head of the Department of Cognitive Sciences at the Instituto San Raffaele, in Milan.
Willy Pasini
The Strength of Desire
Progress now being made in the neorosciences may soon enable scientists to better define human erogenous zones and to understand the workings of love-making. But will this guarantee that everyone will have access to desire and pleasure? Will the various forms of virtual or long-distance eroticism continue to develop, at the expense of closeness and intimacy? What is the future of sexuality, in the couple and society? Professor Willy Pasini explores the universe of desire, as we know it today and as it may develop. Willy Pasini is a psychotherapist and professor of psychiatry at the University of Geneva.
