Results for the keyword economy
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Jacques de Fouchier
Banking and Life
The story of the creation of the Compagnie Bancaire and the recent history of Paribas as told by one of the great French financiers and a primary player in his field, Jacques de Fouchier. A valuable testimony that illustrates his confidence in men and in life. Banker Jacques de Fouchier is currently the Honorary President of both the Compagnie Bancaire and Paribas. He is also the author of The Taste of the Improbable (1984).
Justin Vaïsse
Barack Obama’s Foreign Policy (2008-2012)
In the run-up to the U.S. Presidential elections, an eminent specialist assesses the present administration
Bill Clinton
Between Hope and History Meeting America's Challenges for the 21st Century
For many people, America remains a model. A model of an economy in full growth, a model of a society which has created millions of jobs, a model of a nation reuniting men and women from the most diverse origins. Today, like before, America demonstrates her amazing capacity to adapt and to bounce right back. For the first time in print, the President of the United States expounds his personal vision of the American dream, a dream which he intends, from this moment forward, to transform into reality. A political document, but also offering many subjects, from education to budgetary concerns, for general reflection.
Ivar Ekeland
The Boiling Frog Syndrome
Climate change viewed by an economist. Will Homo economicus survive climate change? A step towards new way of thinking about the economy.
Monique Dagnaud
The Californian Paradigm How the spirit of cooperation can change the world
An original reflexion on California as a new social and political model. A high-quality argument on the possibility of an alternative economy and society that is more cooperative and egalitarian.
Bernard Walliser
Cognitive Economics
This book should help readers gain a greater understanding of economic reasoning and rationality. It shows how a period of study and apprenticeship can improve the otherwise limited rationality of economic decisions-makers, how to co-ordinate the various actors expectations in a given situation, and how speculation results from the circulation of the opinions of the economic decision-makers. Bernard Walliser teaches economics at the Ecole des Ponts et Chaussées.