Catalog All books
Gérald Tenenbaum
Math and Words
A little primer to make mathematics more accessible. The link between math and culture is rarely explicit; here is a very attractive one.
Michèle Temam
Memorizing without Memorization
A practical guide intended for students, combining a method, its direct application, and a scientific explanation for that method.
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
