Guillaume Franck

Towards the Conquest of the American Market Publication date : October 1, 1997

After two centuries of setbacks, could France be ready to face the " American challenge " ? How can we explain that in less than ten years, fifteen large French companies will have installed themselves permanently in America ? And why have they so often chosen external growth in deciding to buy an American company and move to America ? Towards the Conquest of the American Market is a collection of case studies, valuable recommendations and anecdotes to help tomorrow's entrepreneurs succeed in their American adventure.

Guillaume Franck is a consultant and professor at the School for Advanced Commercial Studies, France