Dr Michèle Vershoore is a dermatologist. Her research work has focused on developing medications for skin disorders.

Scientific findings to help men look better and feel better

A taboo is dying. In the 21st century, it has finally become acceptable for men to look after and enhance their appearance — without endangering their virility or seeming superficial.
As they get older, many men find the discrepancy unbearable between their minds — their psychic and intellectual faculties often remain well-preserved until very late in life — and their ageing, changing bodies.
Numerous studies carried out in recent years have improved our understanding of male expectations regarding their appearance.
Gathered here is an overview of everything that cosmetic science has to offer men: beauty products, advice on making the right choices, answers to questions about shaving, wrinkles, bags under the eyes, sun protection and hair loss.
New attitudes based on scientific research to reconcile the mind and appearance and to stay in shape for as long as possible. An evolution that reflects social changes.

• Everything a man needs to know to become and remain attractive.
• Male cosmetics discussed without preconceptions.
• Practical advice to learn to take good care of one’s appearance and to enhance it.