Economics and Finance All books
Yves Michaud
Equality and Inequalities Volume 10
This volume continues and prolongs the earlier, highly successful series "LUniversité de tous les savoirs" (365 lectures, published in six volumes by Editions Odile Jacob). Renowned specialists in their fields examine the inequalities that exist between countries as well as among individuals: unequal access to education, the technological gap, unequal treatment before the law, economic inequalities, and disparities concerning health and hygiene.
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Barry Eichengreen
Exorbitant Privilege The Rise and Fall of the Dollar and the Future of the International Monetary System
As the dollar keeps falling, and in the run-up to the G20 summit, what are the options to reform the international monetary system? Barry Eichengreen urges the creation of a multipolar system
Peter Frumkin, Anne-Claire Pache, Arthur Gautier
Philanthropy as Strategy
Within a French context marked by the polemics created by the fire of Notre-Dame, this book, the first on the subject in France, has the potential to become the work of reference on the subject.
