Economics and Finance All books
Philippe Moati
The New Marketing Revolution
Supermarkets are changing their selling tactics to focus increasingly on the customer — and in the process our daily habits are being transformed
Philippe Durance, Régine Monti
The Long Term as a Horizon How do companies take the future into account and anticipate what lies ahead?
Interviews with senior executives of major companies: Danone, Michelin, Saint-Gobain, SPIE, Veolia, Caisse des Dépôts, Malakoff Médéric etc. Long-term issues are essential to corporate strategy and management.
Christian Blanc
Greater Paris
How to save Paris from turning into a dead city and France into a nation in decline