Economics and Finance All books
Most analyses of the crisis and its aftermath are the work of theoreticians and ideologues
Concrete solutions are proposed: the taxing of financial transactions, the creation of an independent agency to supervise central banks, discontinuing the remuneration of those who direct share prices.
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.