In The Society of Consumers, Robert Rochefort announced a new age: the age of the consumer-entrepreneur. He shows in this new book, how professional life and private life tend to merge ; thus on one hand, the consumer tends to manage his family life as he would a company - paying attention to efficiency, cost effectiveness, optimization. On the other hand, he uses more and more products that have a professional and personal use - portable phones, computers - and buys more half finished, do-it-yourself products that he completes. This book profiles a society of individual entrepreneurs that is emerging from the previous salary society of the nineteenth and twentieth centuries.

Robert Rochefort is the director of the Research Center for the Study and Observances of Living Conditions.