Howard Gardner

Changing Minds The Art and Science of Changing Our Own and Other People’s Minds Publication date : January 11, 2007

Think about the last time you tried to change someone else’s mind, beliefs and choices: a voter’s political convictions; a spouse’s taste in clothes or in decorating; a teenager’s attitude toward schoolwork. Chances are you weren’t successful. Why is it so difficult to shift a person’s opinion? What does it take to change a person’s way of thinking?
Howard Gardner suggests here that traditional thinking about mind change as a sudden “epiphany” is entirely wrong; instead, he says, such changes occur gradually.
Changing Minds is illustrated with examples that include Margaret Thatcher and Bill Clinton, Darwin and Freud, as well as ordinary men and women interacting in the workplace, at school and at home. Drawing on these examples, Gardner offers ideas and insights that are both groundbreaking and stimulating.
How can major changes occur in politics? What causes intellectual upheaval? Where do changes in personal relations and behaviour come from?
Gardner, whose work has revolutionised our thinking about intelligence and creativity, analyses the factors that govern how we change our minds, our behaviour and our way of seeing things.
One of the world’s great theorists in the field of psychology proposes a precise, concrete analysis of the internal processes that govern change.

Howard Gardner is a Professor at Harvard University and the theorist of multiple intelligences. He is the author of Multiple Intelligences, Extraordinary Minds and Creating Minds, published in French by Editions Odile Jacob as Les Formes de l’intelligence (1997), Les Personnalités exceptionnelles (1999) et Les Formes de la créativité (2001).