Catalog All books
Serge Renaud
A Healthy Diet
It is possible to eat in a manner that reconciles the demands of staying slim, good health, and general well being - although the steady stream of unhealthy and sometimes dangerous slimming diets would tend to make us believe otherwise. The new health diet proposed here draws much from traditional Cretan eating habits - which seem to be responsible for the populations tenaciously long life. Crete has the highest life-expectancy rate, and its people have the lowest incidence in the western world of cardiovascular diseases, that scourge of the industrialised nations. Serge Renaud is the scientist who discovered that wine can play a role in protecting against cardiovascular diseases - a finding that has become known as the French paradox. After spending much of his career in the United States, he directed a research unit of INSERM (France) for twenty years.
Hervé de Carmoy
The Bank of the 21st Century USA, Great Britain, Japan, France
This past decade has seen a profound modification of the banking environment due to technological mutations and a globalization of economy. What is the future of one of the oldest trades in the world, the money trade? What will tomorrow's bank look like?Hervé de Carmoy gives a thorough account of the recent banking evolutions in the United States, in London, in Japan, as well as in countries in full expansion, such as China. He takes stock of the setting up of bank industry in France. He questions the impact of drug money on financial circulation and diagnoses the emergence of a new banking model, the "Dividend-Bank", centered around transparence, rigour, profit and the obsession with clients. Former administrator-in-chief of the Midland Bank in London, Hervé de Carmoy is currently chairman of the BIMP. He is the author of "Banking Strategy".
Robert Rochefort
A Consumer Society
This book demonstrates how with households equipped and individuals saturated, consumption must respond to other, more immaterial needs. The new markets are those which can reassure people : healthcare, ecology, land, family and even solidarity.
Colin Powell, Joseph E. Persico
My American Journey
Colin Powell is the incarnation of the American dream. Born of Jamaican parents, he lived a tough urban life before embarking on a brilliant career in the army, then at Washington. The rest is history. The man who was once at the head of the United States Armed Forces, and is today one of the most important figures in American politics recounts his progression in life : from the dangers of Vietnam to the garrisons of Korea, from the deep South to the corridors of the Pentagon and then the White House, under Reagan and Bush, at the time of the Star Wars, Irangate, and the Gulf War. With the collaboration of Joseph E. Persico.
Robert Darnton
Mesmerism and the End of the Enlightenment in France
At the beginning of 1778, Franz-Anton Mesmer arrived in Paris where he set about expounding his rather exotic theory - that the universe was swimming in a fluid which was responsible for occurences such heat, light, electricity and magnetism, but it was this fluid's relevance to medicine which he wished to highlight. In order to restablish health and man's harmony with nature he undertook strange healing sessions which became the origins of an extraordinary craze. Quickly, mesmerism became a disguised political theory. In demonstrating the links of mesmerism to politics, and the scientific notions of the age, Robert Darnton provides in this work a decisive contribution to the study of the diffusion of ideas in French society at the end of the 18th century. Robert Darnton is a professor at the University of Princeton