It is difficult to imagine that in 1948 L'Oréal was a small company operating mainly in France and in a few neighbouring countries. Over a period of 35 years, L'Oréal's annual revenue rose from $ 30 million to $ 3 billion. This book shows that money and classical management techniques played a minor role in L'Oréal's growth. For François Dalle the company's success can be explained by the wide acceptance by the staff to what he calls the "spirit of L'Oréal" : this is what enabled L'Oréal to diversify its activities, spread all over Europe, Japan and America and successfully manage the hard times of the 1970s and '80s. François Dalle managed L'Oréal from 1948, at first with Eugène Schueller, then as CEO, a position he held from 1957-1985.
Each year in France, 250,000 young people come out of the education system without even a shred of a diploma. The German example and that of Japan shows that the work situation and economic performance are better when schools assure proper instruction and enterprise takes charge of paving the way to employment. François Dalle, President of l'Oréal from 1957 to 1984, and Jean Bounine, advisor to the general directors of this group, are the authors of a 1987 report on employment.