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Howard Gardner
Multiple Intelligences
What is intelligence ? A precise, measurable and well-defined faculty ? No, says Howard Gardner, there a many different kinds of intelligence constituting the unique cognitive profile of each individual. This book opens new horizons for those who believe that intelligence is a phenomenon far too complex to be measured by simple I.Q. texts and explores new ways of comprehending human nature. Howard Gardner is a professor at Harvard University in the United States.
Philippe Moati
The New Marketing Revolution
Supermarkets are changing their selling tactics to focus increasingly on the customer — and in the process our daily habits are being transformed