Economics and Finance All books
Philippe Moati
The Future of Large-Scale Distribution
Few phenomena have changed our urban centres as much as the birth of large-scale distribution: our towns ans cities have been transformed, as have our methods of purchasing, and even our places of social interaction have moved. This is perhaps only the beginning. In this book, Philippe Moati reviews the development of large-scale distribution during the three decades of prosperity that followed World War II and the economic crisis that succeeded them. He analyses the problems encountered by large-scale distribution today and examines the development strategies that are currently being put into practice and the revolutions which are perhaps to come. Philippe Moati teaches economics at the University of Paris-VII and is a director of research at CREDOC.
Philippe Moati
The New Marketing Revolution
Supermarkets are changing their selling tactics to focus increasingly on the customer — and in the process our daily habits are being transformed
