Catalog All books
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Walter J. Gehring
Master Control Genes in Development and Evolution: The Homeobox
What can be more amazing than an embryos development? How do the cells know that the eyes go on the face and not on a leg or some other part of the body? And why does this information sometimes go awry giving rise to a deformed creature? Walter J. Gehring, a renowned specialist in the genetics of embryonic development, traces recent developments in the field. Walter J. Gehring teaches cellular biology at the University of Basle, Switzerland.
Ann Premack, David Premack
The Baby, the Ape and Man
The issue of the differences and similarities between humans and their cousins the chimpanzees governs the definition of human identity. How can this difference be explained? By studying the learning process of chimpanzees and comparing it to that of children, Ann and David Premack were gradually able to discover a series of differences, none of which were radical but when put together showed a yawning gap between the two species. The results they obtained enabled them to reconstruct little by little the sum of the differences that make up human identity. Ann and David Premack are specialists in the study of primates.
Samantha Besson
Inventing Europe Collège de France Autumn Colloquium 2021
This book was published under the direction of Samantha Besson, current occupant of the International Institutional Law Chair at the Collège de France
Paul Rabinow
French DNA: Trouble in Purgatory
This book offers some surprising viewpoints: an anthropologist tells the story of the human genome sequencing project; a scholar of the humanities follows the crisis between a French laboratory, the Centre dÉtude du Polymorphisme Humain (CEPH), and a U.S. rival; an American intellectual describes the politics within the French scientific community. This exceptional survey of the most recent research trends and of the state of international competition in the field of genetic research gives us a notion of how our future health care is being prepared. Paul Rabinow teaches anthropology at the University of California at Berkeley.
James Gleick
Genius: Richard Feynman and Modern Physics
Richard Feynman, Nobel Prize winner for his work on the description and calculation of interactions between particles, was a genius of our time. Quantum physics theoretician, enfant terrible of the Manhattan project and ascerbic critic of the investigative committee of the American space shuttle, Feynman left a profound impression on modern physics. James Gleick, a former journalist at The New York Times and author of the best-selling Chaos Theory, tells how Feynman's ideas were formed and how he reinvented particle physics. Through this portrait, Gleick explores the nature of genius itself and provides insight about the fascination that it engenders.
Patrice Huerre, Martine Pagan-Reymond, Jean-Michel Reymond
Adolescence doesn't exist (New Edition)
Adolescence is a recent conception in the history of man, a method of signifying, via puberty, the passage from childhood to adulthood which has always existed. In the past, this passage was celebrated and defined through the practice of rituals. Today the transition is no longer marked within such a strict timescale. Even more serious is the tendency for adults to refuse young people entry into their grown up world, either as a result of their own fear of aging, or of their desire to protect the young person from all possible risk. Patrice Huerre is a hospital psychiatrist, psychoanalyst and director of the Georges Heuyer University Medical Clinic in Paris. Martine Pagan-Reymond is a certified professor in Modern Literature. Jean-Michel Reymond, formerly Chief of Staff of Child and Adolescent Psycology is now Director of the Medical-Pedagogic Center of Saint-Lô.
Mario Bettati
The Drug Trade Why Drug Trafficking Must be Internationally Controlled
An up-to-date review of international drug rings and of the legal and administrative measures to combat them
Jacques Bouveresse, Daniel Roche
Freedom Through Knowledge: Pierre Bourdieu, 1930-2002 (Travaux du Collège de France)
Gathered in this volume are the texts of lectures given in memory of Pierre Bourdieu at an international colloquium held on 26-27 June 2003 and jointly organised by the Collège de France and the Ecole Normale Supérieure, with the backing of the Hugot Foundation.
Denis Stora
Guide to the Main Medications and Their Generic Equivalents
Since October 2003, France's health-care system has required users to purchase generic medications, when these exist, if they wish their medical prescriptions to be covered. Physicians have agreed that 75% of all prescriptions will be for generic medications, and pharmacists are committed to making the necessary substitutions. Physicians, pharmacists and users will thus be utilising an increased volume of generic medications. Presented here in alphabetical order are the 150 molecules contained in approximately 1600 medications that are on the market today. More than a list of generic equivalents, this is an intelligent guide to medications. Each molecule listed is described with its pharmacological activity, therapeutic indications and contra-indications, dosages and major recommendations. This is a highly useful pedagogical guide, since brand names will gradually disappear in favour of their chemical names (paracetamol instead of Doliprane, fluoxetine instead of Prozac). Denis Stora, the holder of a doctorate in pharmaceutical studies, has been a licensed pharmacist for twelve years. He is a teacher and the author of numerous practical books for nurses and pharmacists.
