Results for the keyword decision
Momo Sapiens, or the brain caught in flagrante delicto of irrationality
Based on his extensive experience as a manager and administrator, and illustrated with numerous examples from recent business history...
In this work, Alain Berthoz examines the psychology of decision-making, based on his conception of the human brain not as a calculator or compiler but as a simulator of action. Instead of considering the process of decision-making as a rational one, based on logical tools, he regards it as the fundamental property of the nervous system, its goal being to prepare, command and control actions and shows that to decide is to predict. Alain Berthoz teaches physiology of action and perception at the Collège de France.
The Long Term as a Horizon How do companies take the future into account and anticipate what lies ahead?
Interviews with senior executives of major companies: Danone, Michelin, Saint-Gobain, SPIE, Veolia, Caisse des Dépôts, Malakoff Médéric etc. Long-term issues are essential to corporate strategy and management.
An analysis of the brain with a focus on corporate action aimed at helping executives and managers to make better decisions, to remain calm under pressure, to work better with others and to acquire the necessary flexibility