Catalog All books
Jean-Pierre Vernant, Françoise Frontisi-Ducroux
In the Eye of the Mirror
How do the Greeks think of themselves ? Why do mirrors rarely reflect the true image of the person that looks into them ? And what image are they trying to project on others ? Formulated from an abundance of literature, iconography, and archeology, this book discusses the beginning foundations of individual representation. It is primarily a study of realities and appearances in an interpersonal society where social and personal status are dependant on how one is viewed and received in society. Secondly, the book analyses sexual identity and what it was in ancient Greece, through the study of a universal symbol, the mirror. Jean-Pierre Vernant and Françoise Frontisi-Ducroux teach at the College of France.
Michel Pinault
Frédéric Joliot-Curie
This is the first biography of Frédéric Joliot-Curie, the founder of French nuclear research and winner of the Nobel Prize for Chemistry in 1935. For many, he represents the political commitment of French intellectuals in the struggle against Fascism in the twentieth century. His life illustrates the transition from traditional science, limited to the world of academia, to Big Science, with major national and international repercussions. Michel Pinault holds an agrégation and a doctorate in history from the University of Paris I.
Walter J. Gehring
Master Control Genes in Development and Evolution: The Homeobox
What can be more amazing than an embryos development? How do the cells know that the eyes go on the face and not on a leg or some other part of the body? And why does this information sometimes go awry giving rise to a deformed creature? Walter J. Gehring, a renowned specialist in the genetics of embryonic development, traces recent developments in the field. Walter J. Gehring teaches cellular biology at the University of Basle, Switzerland.
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.