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François Dalle
The L'Oréal Adventure
It is difficult to imagine that in 1948 L'Oréal was a small company operating mainly in France and in a few neighbouring countries. Over a period of 35 years, L'Oréal's annual revenue rose from $ 30 million to $ 3 billion. This book shows that money and classical management techniques played a minor role in L'Oréal's growth. For François Dalle the company's success can be explained by the wide acceptance by the staff to what he calls the "spirit of L'Oréal" : this is what enabled L'Oréal to diversify its activities, spread all over Europe, Japan and America and successfully manage the hard times of the 1970s and '80s. François Dalle managed L'Oréal from 1948, at first with Eugène Schueller, then as CEO, a position he held from 1957-1985.
Éric Giuily
A Question of Spin Winning Strategies, Losing Strategies
A leading expert reveals in six crucial points how to communicate convincingly
Tommaso Padoa-Schioppa, Beda Romano
The Short-Term View Conversations About the Big Crash
A leading figure in Italian and European politics and economics provides a critical synthesis of the conduct that led to the crash, and suggests paths to be explored to mould new thinking in economics.
Pierre Lévy
Cyberculture
What is cyberculture? What are the social and cultural implications behind this technical phenomenon? Could it be held responsible for altering our relationship to knowledge? These are some of the questions addressed in Cyberculture, which covers such aspects of new technology as numerisation, navigation, memory, programming, software, virtual reality, multimedia, interactivity, and electronic mail. Written for the non-power user, this is a clear, complete and highly accessible presentation of new technologies, their uses and future stakes. Pierre Lévy is a philosopher who teaches at the University of Paris-VIII, in the hypermedia department.
