Human Sciences All books
Marcel Otte
The Audacity of Sapiens: How Humanity Was Formed
It is time to bring back thought, responsibility, and courage to a consideration of the prodigious human adventure.
Richard S. Tedlow
Audacity and the Market The Invention of Marketing in the United States
What great commercial battles in the United States are at the origin of marketing ? What strategic choices, technologies and infrastuctures have made possible one of the great social and economic upheavals of the 20th century ? This book recounts the combats waged without mercy between Coca-Cola and Pepsi-Cola, and Ford and General Motors, and also the story of the pioneer manufacturers and distributors who created marketing, invented standardised products, international brands, the segmentation of markets, chains of shops and supermarkets... Richard Tedlow is a professor at Harvard Business School and has long been Editor-in-Chief of the famous Business History Review.
Claude Béata
At the Risk of Loving
A masterly demonstration of the power of love in the animal world and among humans
Éric Crubézy
At the Origins of Funerary Rituals Seeing, Hiding, Making Sacred
From prehistory to history, descriptions of funeral rituals, known or less so, with first-hand documentation.
Jean-Louis André
At the Heart of Urbanity
What should be done about neglected suburbs, the bedroom towns, dehumanized, and deregulated ? When we are faced with buildings in ruins, with wasteland and concrete deserts ? The answer is to stop trying to fix the obvious defects of these surburbs and instead concentrate on the heart of the town, in the common space, which must take on the changes made and symbolise an identity. Jean-Louis André, graduate of the Ecole normale supérieure, is a journalist. He has notably published with Ricardo Bofill, The Spaces of A Life.
David Lepoutre
At the Heart of the Suburbs Codes, Rites and Languages
In the last 15 years, the social disease of suburban youth has been on the front pages of newspapers, feeding fear and encouraging a certain social and political discourse centered around the notions of crisis, disorder and desocialization. Coming from a direct experience, this book opposes the "problematic of the social vacuum" with a resolutely ethnological approach to relations between the adolescents of large urban settings. David Lepoutre is a professor of History and Geography in the second degree and gives courses in Ethnology at the Universities of Paris XIII and Lille II.
Marcel Otte
At Humanity’s Spiritual Dawn A New Approach to Prehistory
How did our ancestors think? What did they feel? How did they live?