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Massimo Piattelli Palmarini
The Art of Persuasion
In love as in politics, in history as in everyday life knowing how to persuade people is a valuable skill. How can one person convince another to renounce his or her opinion, freely and willingly, without appealing to authority, pity or trust? What essential rules must one follow, and what psychological motives must one play on in order to produce this effect ? Using the most recent discoveries in psychology and reasoning as a starting point Massimo Piattelli Palmarini show us how to anticipate the motivation and mental paths of others and so to be even more persuasive. Massimo Piattelli Palmarini is the head of the Department of Cognitive Sciences at the Instituto San Raffaele, in Milan.
