Catalog All books
Philippe Moati
The Future of Large-Scale Distribution
Few phenomena have changed our urban centres as much as the birth of large-scale distribution: our towns ans cities have been transformed, as have our methods of purchasing, and even our places of social interaction have moved. This is perhaps only the beginning. In this book, Philippe Moati reviews the development of large-scale distribution during the three decades of prosperity that followed World War II and the economic crisis that succeeded them. He analyses the problems encountered by large-scale distribution today and examines the development strategies that are currently being put into practice and the revolutions which are perhaps to come. Philippe Moati teaches economics at the University of Paris-VII and is a director of research at CREDOC.
Olivier Lyon-Caen, Etienne Hirsch
Priority: The Brain From Findings to Treatments
This book advocates the development of a “Brain Programme” with a global approach toward the study and treatment of neurological pathologies, while appealing to public support, with firm political backing, in order to make the realisation of such a programme feasible.
Howard Gardner
Multiple Intelligences
What is intelligence ? A precise, measurable and well-defined faculty ? No, says Howard Gardner, there a many different kinds of intelligence constituting the unique cognitive profile of each individual. This book opens new horizons for those who believe that intelligence is a phenomenon far too complex to be measured by simple I.Q. texts and explores new ways of comprehending human nature. Howard Gardner is a professor at Harvard University in the United States.
Philippe Moati
The New Marketing Revolution
Supermarkets are changing their selling tactics to focus increasingly on the customer — and in the process our daily habits are being transformed
Maurice Bloch
The Anthropology and the Cognitive Challenge
An introduction to cognitive anthropology by one of the world’s most distinguished anthropologists
Michael S. Gazzaniga
Who’s in Charge? Free Will and the Science of the Brain
Are we really the masters of our actions and are we wholly responsible for what we do?