Human Sciences All books
Christian Saint-Étienne
France : emergency A strategy for tomorrow
The Real Solution to Exit the Economic Crisis
Robert Rochefort
The Consumer-Entrepreneur
The author shows in this new book how in the age of the consumer-entrepreneur professional life and private life tend to merge ; thus on one hand, the consumer tends to manage his family life as he would a company - paying attention to efficiency, cost effectiveness, optimization. On the other hand, he uses more and more products that have a professional and personal use - portable phones, computers - and buys more half finished, do-it-yourself products that he completes. This book profiles a society of individual entrepreneurs that is emerging from the previous salary society of the nineteenth and twentieth centuries. Robert Rochefort is the director of the Research Center for the Study and Observances of Living Conditions.
Éric Giuily
A Question of Spin Winning Strategies, Losing Strategies
A leading expert reveals in six crucial points how to communicate convincingly
